Glossary of Metrics

By integrating the SDK, our dashboard is able to calculate a variety of metrics. The below is a summary of our capabilities offered by the platform.

Object Gaze

Object gaze is automatically collected from the head position of the user, and calculated into the below metrics. When eye tracking is supported, we use this more accurate data for gaze, and track head position separately for visualization in SceneExplorer.

Metric Definition
Average Gaze Count The average number of times someone looked at this particular object during a session.
Average Gaze Time The average total duration a user looked at this object during a session.
Gaze Ratio The percentage of sessions in which an object was gazed at.
Total Sessions with Object Total number of times this object has been present in a session
Total User Gazes at Object Total number of seperate gazes at this object, irrespective of gaze time.
Sessions with Gaze Total number of sessions where this object was gazed at, at least once.
User Gaze Length Overall time spent gazing at this object by users.
Gaze Instance Duration Average amount of time that one instance of gaze lasts for this object.

Some metrics are only available on a per session basis. These metrics include:

Metric Definition
Gaze Sequence The sequence that this object is first gazed at for a particular session.
Time to Gaze The amount of time before a user gazes at this object for the first time, from session start.

Object Events

The platform can collect object related events and display them in the dashboard alongside the gaze and interaction data. An example of an object event would be 'Purchased Item' or 'Selected Product', which can be directly attributed to an object via proper implementation in the SDK.